Wednesday to Sunday!
31 Jan – 4 Feb 2018
Known as the Oscars of the toy industry, the TOTY Awards programme recognises the top toy, game, and licences in the industry, and supports children in need by serving as a critical fundraiser for The Toy Foundation.
Finalists were announced this morning by prominent online influencers who serve as TOTY Ambassadors. Between now and 6th January, families can visit www.ToyAwards.org to vote for their favourite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year.
Steve Pasierb, The Toy Association’s president & CEO, commented: “Every one of the TOTY finalists has been carefully screened by judges for its outstanding ability to deliver joy and wonder, while facilitating key developmental benefits of play.”
The finalists were selected from more than 550 nominees submitted by over 200 companies of all sizes. Nineteen judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.
One winner in each category, as well as the coveted Toy of the Year award winner and the People’s Choice winner (based solely on consumer votes), will be announced at the TOTY Awards gala to be held on Friday, 15th February, 2019 at the Ziegfeld Ballroom in New York City.