Spielwarenmesse: Toy Fair Nuremberg

Choose language


Business meets Spirit of Play

The threads of the international toy markets come together in Nuremberg every year. Famous brands, original start-ups, buyers from large chains, independent retailers and many media representatives make the Spielwarenmesse® the most important event for the toy industry. This, the leading toy trade fair in the world, is where decisive business contacts are made, future trends are born and the latest information is exchanged. And everywhere there’s enthusiasm in the air: experience the Spirit of Play at the Spielwarenmesse® in Nuremberg!

Spielwarenmesse Video

Fair facts

20th – 24th July 2021


daily from 09:00 to 18:00

Exhibition Center Nürnberg
Messezentrum 1
90471 Nürnberg, Germany


Pattern Limited
David Owen
2nd Floor, Unit 16, Blue Lion Place
GB-SE1 4PU London
Telephone: +44 20 3375 8230
Fax: +44 20 7378 0215
e-mail: spielwarenmesse@pattern.co.uk

Discover at Spielwarenmesse®

  • 2,843 exhibitors from 70 countries
  • including 431 new exhibitors
  • More than 62,000 visitors from more than 136 countries
  • including 32,000 visitors who only attend the Spielwarenmesse®
  • 1 million products
  • 120,000 new products

Games, puzzles, wooden toys, lifestyle products, school supplies, handicrafts, licensed products, ... at the Spielwarenmesse® you find the inspiration to attract additional groups of buyers. Located at Entrance Mitte, you get tips and know-how in a special tailored for the book trade.

The trend scouts for the Spielwarenmesse® travel the whole world. Their feeling and knowledge form the basis for the international trend platform: the TrendGallery. This attraction in hall 3A presents the most important future trends in the toy industry in a clearly structured form.

Here top experts present valuable know-how for your everyday business. Free short presentations give you an outlook on markets and developments and practical marketing and sales tips. The changing topics each day are illustrated with practical examples.

This coveted award is presented annually to innovative new products at the fair. The ToyAward attracts media attention and enables the winners to highlight their products in the trade.


From robots to RC products to augmented reality - the development of technological toys is fast. The activity area Tech2Play in Hall 4A offers these four categories: Robot Toys, Virtual Play, RC Toys, Electronic Learning. The various categories featured in the promotion area encourage visitors not only to browse but also to get involved.



The attraction in the "Festive Articles, Carnival, Fireworks" area. The activity area in hall 8 offers daily fashion shows of the latest costume highlights as well as live product demonstrations on a catwalk. Various hands-on activities and decoration areas also promise a lively world of experience around the topic of dressing up, celebrating and party.

Buying tickets

Are you a trade visitor from the toy industry? Then visit the industry’s most important international event. We look forward to seeing you.

Please select your country:

Your local contact

Pattern Limited represents Spielwarenmesse eG in the United Kingdom and Ireland. It helps British and Irish companies that would like to exhibit their products at the Spielwarenmesse® or attend the fair as visitors. Its services are free of charge. Pattern Limited holds all relevant information about the Spielwarenmesse® and can thus help with:

  • general information about the Spielwarenmesse®
  • help with planning and organizing your presentation at the fair
  • entrance tickets or fair catalogues
  • information on travel facilities and local accommodation
  • information about the exhibition city Nuremberg
  • visitor brochures and information

Pattern Limited
David Owen
2nd Floor, Unit 16, Blue Lion Place
GB-SE1 4PU London
Telephone: +44 20 3375 8230
Fax: +44 20 7378 0215
e-mail: spielwarenmesse@pattern.co.uk



Stay informed with trends and developments of the toy market. Register for one of our newsletter.