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Your adver­tise­ment in the world's largest B2B toy magazine

Spirit of Play - The global toy magazine

Your adver­tise­ment in the world's largest B2B toy magazine

 Spirit of Play - The global toy magazine
Experience your stationery expo

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Experience your stationery expo

 Insights-X: Buy tickets now
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Information for the toy industry all year long

Download the new Spiel­waren­messe App now!

 Information for the toy industry all year long
Everything
Storyplaying: Wenn Spielzeuge ihre eigenen Geschichten erzählen

Storyplaying: when toys tell their own stories

Readingtime: 3 minutes
Brasilianische Kinderbetreuung

Toy market Brazil: domestic toys brave the economic recession

Readingtime: 4 minutes

July 2017: interesting toy events at a glance
Kalender mit Pin Spielzeug

What is the right time to bring a product to market?

Readingtime: 5 minutes
Kinder spielen mit Instrumenten aus Holz

Playing instruments made easy with modern music & sound toys

Readingtime: 3 minutes
Erwachsener entspannt beim Malen

The relaxing effect of creative products for both young & adults alike

Readingtime: 3 minutes
Kinder malen Bilder aus

Tactile play is all the rage again

Readingtime: 3 minutes
Globus vernetzt

Global trade: the same range everywhere or diversification?

Readingtime: 2 minutes
Karte von Kanada mit Flagge

The Canadian toy market: a missed opportunity for distributing toys?

Readingtime: 4 minutes
US-Flagge aus Bausteinen

An inside view on toy markets: USA

Readingtime: 4 minutes

June 2017: interesting toy events at a glance

Brettspiel mit Tablet App

How new board games extend the playing experience

Readingtime: 3 minutes
Beratung im Baby-Fachhandel

Video: Specialist baby retailers and successful customer retention
Familie spielt Mensch Ärger dich nicht

Why game recommen­dations are great for PR

Readingtime: 3 minutes
Junge staunt vor Schaufenster

Video: how retailers are creating new incentives to buy with a wow effect
Crowdfunding

How Hasbro creates new board game ideas with crowdfunding

Readingtime: 3 minutes
Lächelnde Frau zwischen Luftballons

Getting your sales in shape - part 8: achieving more through good humour
Internationaler Online-Handel

How to sell toys online inter­nationally

Readingtime: 5 minutes
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