Spirit of Play - Around the toy industry

Trend scout Gabriela Kaiser discovered lots of lifestyle products relating to imaginary worlds at the Spielwarenmesse® BrandNew 2021 digital product preview.

New technological features in digital Christmas catalogues offered families an engaging experience while deciding which toys to ask for from Santa.

The coronavirus pandemic led to a massive increase in media usage amongst children: Calls for more online security and responses from manufacturers.

The Nuremberg Toy Museum is being completely refurbished. Beside the structural measures, the museum team led by Dr Karin Falkenberg is also reinventing the museum.

An extraordinary year is now behind us, in which Corona has disrupted our daily lives. But how do these special conditions affect the toy industry?

The growing environmental consciousness of parents makes the nursery industry integrating recycled materials into their baby products.