Spirit of Play - Around the toy industry

Companies that incorporate a sustainability strategy both protect the environment and promote brand image and loyalty among customers.

The Nuremberg Toy Museum is being completely refurbished. Beside the structural measures, the museum team led by Dr Karin Falkenberg is also reinventing the museum.

An extraordinary year is now behind us, in which Corona has disrupted our daily lives. But how do these special conditions affect the toy industry?

The growing environmental consciousness of parents makes the nursery industry integrating recycled materials into their baby products.

Toy manufacturers make toys more appealing to parents when highlighting the educational potential of play concepts to engage children in learning.