Event recommendations for toy industry professionals

10th ITRA World Conference

August 5–7, 2026, in Augsburg, Germany

The 10th ITRA World Conference, “The Zeitgeist in Toys & Games,” explores how toys and games reflect the spirit of the times while also shaping societal developments. Researchers, curators, designers, and other experts will exchange ideas on analog, digital, and hybrid forms of play and toys. The focus will be on presentations and discussions regarding current and future research questions, case studies and design studies, as well as educational and developmental projects that open up new perspectives on the cultural, social, and pedagogical significance of toys and games.

Organizer: International Toy Research Association (ITRA)

Gamescom 2026

August 26–30, 2026, in Cologne, Germany

Gamescom 2026 brings together gaming fans, developers, publishers, and industry experts from around the world in Cologne. Visitors can try out the latest games and new releases, experience world premieres, and take part in presentations, stage shows, and community events. In addition, the trade show offers industry professionals a wide range of opportunities to discuss trends, innovations, and the future of the gaming industry.

Organizer: Koelnmesse GmbH

Tokyo Toy Fair

August 27–30, 2026, in Tokyo, Japan

Manufacturers, trade visitors, and families will gather in Tokyo to discover the latest developments in the toy industry. The Tokyo Toy Show 2026 will showcase new products from both international and Japanese companies. Other highlights include a varied program featuring demonstrations and hands-on activities.

Organizer: The Japan Toy Association

Trendz/showUP

August 30 – September 1, 2026, in Gorinchem, Netherlands

Trendz/showUP combines two established trade shows into a single platform for the home, flowers, and gifts sectors. The event showcases new products, current collections, and innovative design concepts. It is aimed at retailers and buying teams in the home, floristry, giftware, jewelry, kitchenware, children’s products, and stationery sectors.

Organizer: EASYFAIRS