Spirit of Play - Around the toy industry

The continuing Covid-19 safety measures are affecting toy retailers in many countries. Only active customer contact and innovative services lead to sales.

Creating a multi-sensory shopping experience is the trump card of brick-and-mortar stores. With rising online sales, the time to revise store design has come.

Every purchasing process is preceded by a complex decision-making process.

A toy shop based in a community with a population of 10,000 celebrating its 30th anniversary while Amazon and mytoys dominate the retail scene is quite unusual.

b8ta - Manufacturers pay for the presence of their products in their stores and for information on customer interaction with the products.

Stores are closed, pedestrian areas are deserted, and online shops are booming.