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New technological features in digital Christmas catalogues offered families an engaging experience while deciding which toys to ask for from Santa.
The current generation of consumers who are parents are tired of traditional marketing campaigns.
The success of a post on social networks today depends on more than just having an attractive graphic and an entertaining text.
Retailers implement customer bonding strategies with focus on families by turning the Point of Sale into a Point of Entertainment.
Baby brands adopt new customer bonding measures by supporting parents with parenting blogs or workshops on raising children, health and nutrition.
Schulen werden geschlossen, Freizeitaktivitäten werden auf ein Minimum eingeschränkt und die arbeitende Bevölkerung wird aufgerufen, von daheim zu arbeiten