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Ambient media is not primarily about achieving reach. Rather, the focus is on generating first-rate contacts, without expensive wastage.
New technological features in digital Christmas catalogues offered families an engaging experience while deciding which toys to ask for from Santa.
The current generation of consumers who are parents are tired of traditional marketing campaigns.
The success of a post on social networks today depends on more than just having an attractive graphic and an entertaining text.
Quirky word and image combinations, called memes, are an Internet phenomenon. When companies get the humour right, their advertising messages can go viral online.
Retailers implement customer bonding strategies with focus on families by turning the Point of Sale into a Point of Entertainment.