Pinterest is an inexpensive social media channel for companies. Five practical tips for successful, low-budget marketing.

Until recently, Juma Al-JouJou was presenting his prototypes at inventor fairs himself. This time round, he attended the International Game Inventors'…

Those who buy toys often want to give them as gifts. The STI Group campaign calendar summarises important gift occasions for the trade.

TikTok is one of the most downloaded apps in the world. But is the social media platform worthwhile for your own company?

Computer technology is increasingly encroaching into the world of toys and offers even more fun for all generations.

This year’s wooden toy innovations show how the past can be a great source of inspiration and creativity.

Schedule of events relevant for the toy industry in May 2023.

They are defying the war with an eye to the future: Toy manufacturing is a tradition in Ukraine. Tigres’ production is sustainable and innovative.

Companies presented their remote control models at the Spielwarenmesse. An overview of new RC products by technology journalist Peter Pernsteiner.

The small and sophisticated game publishers presented their new games at this year’s Spielwarenmesse in Nuremberg. An overview by Peter Neugebauer.

Alina Pförtner turned her childhood dream into a business model: magical events that feature princesses and superheroes.

Sustainability has become an important factor in sales pitches. Successful toy retailers are advising on products’ origins and recyclability.