Spielwarenmesse: Trends & novelties of the toy industry

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Trends & novelties

You won’t find a more convenient venue to uncover trends and innovations than the toy fair Spielwarenmesse®. In the product worlds in Hall 3A, you benefit from a compact market overview of new products, award-winning toys, current industry trends and fresh start-ups.

TrendGallery

Trends, new products and know-how in one place

At the TrendGallery in hall 3A you can see product presentations, live events and talks, and thus lots of impetus and inspiration for you, over more than 1,000 m². Memorize the latest trends in the toy industry collected for you worldwide by our TrendCommittee and use this knowledge to your advantage. Learn more about the most important toy trends 2019 here in October 2018.

TrendCommittee

John Baulch has over 35 years’ experience of working in the UK toy trade press. In June 2011 he launched his own toy trade magazine, Toy World, which has established itself as the leading UK toy magazine, renowned for having its finger on the pulse of the vibrant, fast-moving toy industry. John also writes a popular weekly blog, which appears on the Toy World website every Friday.

Daniele Caroli, born in Milan, Italy, in 1945, started his career as a journalist in 1970; until 1985 in the music business and later, until the mid-90’s, more and more in consumer electronics, dealing with both consumer and trade magazines. In 1994 he was appointed editor-in chief of Il Giornale dell’Infanzia, the Italian baby care products trade magazine, which he has run until June, 2018. From the year 2000 to March 2013 he was editor-in-chief of Giochi & Giocattoli, the toy trade magazine published by the same company. He was President of the Baby Care Magazines International association from 2004 to 2007 and President of the International Toy Magazines Association from 2008 to 2012.

Maria Costa, PhD in Learning Sciences, has been the head of the Children Research Department at AIJU since 1992, a Technological Institute of Children Products located in Spain. She has conducted multiple research projects in the areas of play, toys, technology, childhood, family’s lifestyles, prospective or future scenarios. For 25 years, as the coordinator of the “Games and Toys Guide”, she has managed the analysis by experts and children of more than 5000 toys. She is also the author of several articles, posts and books related to changes in society, parenting, children’s preferences, trends in children’s products and stores. She has managed a panel of 7,000 Spanish families to carry out market research since 2001. With this broad knowledge, she acts as a consultant for toy companies.

Axel Dammler is managing partner of iconkids & youth, the biggest German institute specializing in research on kids and juveniles. He has worked with young target groups since 1992 and has conducted numerous studies on national and international media and consumer goods markets since then. He also works as a consultant and has had several books published in addition to more than 50 articles. His latest book, “Pink Knights, Black Princesses”, deals with the gender discussion and was released in October 2011.

In her most recent initiative Richa Dikshit co-founded and sold Yellow Giraffe (an online toy store). Richa has done extensive work around consumer experience and trends in the toys and baby care segment and she has been continuously devoting her time to monitor the industry trends and applies the same in the context of Indian consumer. Richa also founded ToyTasting in 2011 as an online video channel on toys. Since then ToyTasting has established itself as a toy industry consultant, working with leading global brands. Mother of two girls, she earlier worked at Alliance Bernstein and Merrill Lynch. She currently stays with her girls and husband in Mumbai, India.

Steven Ekstract is the founder and publisher of License! Global magazine and various other publications for the licensing industry. In addition, he speaks extensively on licensing at conferences around the world. Ekstract is also the publisher of “Licensing for Dummies”, which provides a clear overview of the licensing business.


Philippe Guinaudeau is a Senior Consultant with 25 years of experience in marketing research. He is also the CEO of Kidz Global, the leading Quantitative Market Research and Consulting firm for all children orientated consumer markets. Prior to joining Kidz Global, Philippe was a Director of The NPD Group Inc as well as a Marketing Manager at Mattel. He started as a Durable Goods Consultant at AC Nielsen prior to joining NPD. He has more than 25 years of marketing and analysis experience, and has a unique global analytical perspective. Guinaudeau is also the creator of the Toy Markets in The World Report, international statistics on the Toys markets in the world.

Marek Jankowski helps companies from toys and baby products sector raise their profile and establish new business contacts. He is the founder of “Branza Dziecieca” – the biggest opinion-forming magazine in the children’s products industry in Poland. From 2011 to 2017 he was a member of the management board of Polish Toy Association, and in 2014 was chosen the President of Baby Care Magazines International. He is the author of two books: “Great Small Business” and “Small Business Pitfalls”.

Gabriela Kaiser, born in Frankfurt in 1969, studied Textile Engineering with a major in Design in Mönchengladbach and worked as a designer for almost 6 years before going into business for herself with a trend agency. She has been working as a trend scout and consultant across Germany since 2002. Well-known companies in industry and commerce as well as trade fairs and magazines now number amongst her clients. From summer 2010 until winter 2013/14 she has been lecturing in Strategy and Trend Research in the Design Department at the Georg Simon Ohm University of Applied Sciences in Nuremberg. When researching new trends, Gabriela Kaiser always focuses on the entire lifestyle.

Reyne Rice is a Global Trend Hunter. She serves as Co-President of ITMA (International Toy Trade Magazine Association), and is a journalist and contributing editor for multiple international publications, including The Toy Book and Spirit of Play. Reyne serves as a consultant, broadcast media spokesperson, keynote speaker, industry analyst and judge on multiple Toy and Kids Technology Award committees. She travels to 24 global trade shows a year always sleuthing for, and reporting upon the newest and most relevant trends in toys & games, entertainment and licensing, and kids & family technology. Reyne owns her own consultancy, ToyTrends, since 2003 based in New York.

Jane Wong is Deputy Director of Editorial Department in TOY INDUSTRY, the biggest monthly magazine in China toy business. Based in Guangdong Province, the world's largest toy manufacturing hub, she has direct access to latest and hottest news on products, manufacturers, and industrial moves. She also works on research and analysis on international and domestic toy markets, and writes articles, reviews and blogs for Toy Industry Omnimedia Center, the most influential digital toy press in China.

ToyAward

The price for toy innovations

The ToyAward is presented annually to new products at the fair that stand out from the other products due to their degree of innovation, product concept, creativity and playing idea, and demonstrate the achievements of the industry. This quality label is an excellent ordering and buying guide for the trade and consumers.

These are the winners of the ToyAward 2018

Related links:

Innovation made in Germany

Young German companies

At the Spielwarenmesse® 2019 you can see innovative products of aspiring German companies at hall 3A. Whether toy apps for children, classic wooden toys or specific model components – there are many new ideas for assembling your range.

Find a list of all young German companies exhibiting in hall 3A here.

The pavilion is sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).

Company Stand Product group
Adamus Group GmbH B-09 Baby- and Infant Articles Baby and Infant Articles
Ankerstein GmbH D-10 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
Buntbox GmbH C-03 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
DeCoSeo GmbH B-06 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
DISC-O-BED EU GmbH C-05 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
FRAGENHELDEN Cristina Gabor D-04 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Frogolino GmbH B-04 Fashionable and Trendy Articles Lifestyle Products
Gespänsterwald GmbH Verpackungen C-01 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
HOLA games & entertainment GmbH C-04 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Holzart-Leipzig UG (haftungsbeschränkt) C-12 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
hossidesign C-06 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Igel Spiele C-08 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Kinematics GmbH C-09 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
lessing. produktgestaltung C-10 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
LIMUNDO D-06 Fashionable and Trendy Articles Lifestyle Products
MABINO AR Matthias Knappe B-05 Baby- and Infant Articles Baby and Infant Articles
playmatt - Quadratische Spielwelten B-11 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Schnitzkrake B-01 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
Sturmkind GmbH C-02 Model Construction, Hobbies Model Construction, Hobbies
tede family Hoffmann & Deichen GmbH D-08 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
Tikita Sischke & Weidele GbR C-07 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
vivaLS GmbH B-03 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
vivax marketing GmbH B-02 Fashionable and Trendy Articles Lifestyle Products
Wayotec GmbH D-02 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Wolke 3 UG Paul der Bär B-07 Baby- and Infant Articles Baby and Infant Articles

New Exhibitor Center

All new exhibitors in one place

New Exhibitor Center (NEC)You are searching for new, innovative toy manufacturers? Several toy companies arranged by product groups exhibit for the first time at Spielwarenmesse® in the New Exhibitor Center (NEC) in hall 3A. Many new ideas for your assortment are waiting for you.

In order to support your general search for new exhibitors, those first-time exhibitors located in the New Exhibitor Center plus all all other new exhibitors could be identified by the designation "NEW", both in the Online Catalogue and at the Spielwarenmesse®.

Company Country Stand Product group
360 Party Lab Chile C-23 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
A-Champs GetKidsMoving Inc. USA C-18 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Alpine Hearing Protection Netherlands B-35 Baby- and Infant Articles Baby- and Infant Articles
Amalgama Cia LTDA Ecuador D-28 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
Amuse Co., LTD Japan B-39 Dolls, Soft Toys Dolls, Soft Toys
aricona GmbH Germany C-25 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Astrid Bianca Holzmann Handelsgewerbe Austria C-20 Multi-Product Group Multi-Product Group
Axe Yamazaki Co., LTD Japan C-38 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Badala.eU Austria C-29 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
Barney & Buddy Ltd United Kingdom B-31 Multi-Product Group Multi-Product Group
Bloxity Kft. Hungary B-24 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Click Europe Ltd United Kingdom B-28 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
Cloudberries Ltd United Kingdom D-36 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Comercial Mercera Moran S.L. (CMM) Spain C-16 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
Cords la Fourmi SA Belgium C-24 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
DA-NA Play., Co., Ltd Korea D-34 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Densters Limited United Kingdom C-34 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Discovery Books GmbH Austria B-41 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Diseños Textiles del Mediterráneo 22222 333333 Spain C-17 Baby- and Infant Articles Baby- and Infant Articles
DLandWord S.L. Spain B-22 Multi-Product Group Multi-Product Group
Dr Zigs United Kingdom B-27 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Drvni Centar FILO Croatia B-16 Fashionable and Trendy Articles Lifestyle Products
ETAFELT srl Italy B-15 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
EZ Balloons AB Att: Joakim Andersson Sweden B-21 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Fin Fun USA B-34 Multi-Product Group Multi-Product Group
FS Giiker Technology Co. Ltd China C-15 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Happinet Corporation Japan B-43 Model Construction, Hobbies Model Construction, Hobbies
Hindustan Pencils Pvt. Ltd. India C-28 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
Imex Licensing Group,S.L Spain C-11 Dolls, Soft Toys Dolls, Soft Toys
InterHit Co. Ltd Russia D-32 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Juan Antonio Vidal Rojas Spain C-13 Dolls, Soft Toys Dolls, Soft Toys
Juicy Monsters, s.r.o. Slovakia B-18 Fashionable and Trendy Articles Lifestyle Products
Kangaru Toys & Stationery USA C-39 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
KASEA INTERNATIONAL CO.,LIMITED Hong Kong B-23 Baby- and Infant Articles Baby- and Infant Articles
Kibo Factory SL Spain D-42 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Koolsun Sunglasses Netherlands B-37 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
K-Play International Ltd. United Kingdom B-25 Baby- and Infant Articles Baby- and Infant Articles
Lilokids/Idenses GmbH Germany D-30 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
Lucky One Slovenia D-26 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
Mahnaz Hakami Iran C-21 Model Construction, Hobbies Model Construction, Hobbies
MainBot SAS France C-35 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Marys Lab Co., Ltd Korea B-26 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
MAXX Marketing Europe Limited United Kingdom C-14 Dolls, Soft Toys Dolls, Soft Toys
Memento S.R.L. Italy B-17 Multi-Product Group Multi-Product Group
MK GLOBAL Korea B-33 Sports, Leisure, Outdoor Sports, Leisure, Outdoor
NBS-Tec sagl Switzerland B-29 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Needleart World (Cyprus) Ltd. Cyprus B-20 Fashionable and Trendy Articles Lifestyle Products
Ousdy SL Spain B-13 Model Construction, Hobbies Model Construction, Hobbies
Piqipi Limited Ireland C-33 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Pixio USA D-44 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
PlayShifu India C-40 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Rasmus & Ko ApS Denmark B-30 Dolls, Soft Toys Dolls, Soft Toys
Sankyoriken.Co., LTD Japan B-32 Dolls, Soft Toys Dolls, Soft Toys
Sbabam Srl Itals C-32 Dolls, Soft Toys Dolls, Soft Toys
SC Amik Wooden Toys SRL Romania D-20 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
Scribble Down Ltd United Kingdom C-30 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
Shire Post Mint USA D-18 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
SIA "Demax" Latvia D-22 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Splat Planet Limited United Kingdom B-19 Fashionable and Trendy Articles Lifestyle Products
Stamco Christmas Workshop Greece C-27 Festive Articles, Carnival, Fireworks Festive Articles, Carnival, Fireworks
Supercut Tools S.L. Spain C-22 Model Construction, Hobbies Model Construction, Hobbies
SZTR SPONS Serbia C-36 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
TagHive Korea C-37 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
The Desi Doll Company Ltd. United Kingdom D-38 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
TRIDO Dragon's Egg Ltd United Kingdom C-31 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
T-Room Ukraine D-16 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
Tublock Co., Ltd Japan C-26 School Articles, Stationery, Creative Design School Articles, Stationery, Creative Design
Unit Bricks Inc USA C-44 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Vietnam Safety Toys and Technical Equipment., JSC Lot A2/ CN7 Vietnam C-41 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Vulp's Toys SRL Romania D-24 Wooden Toys, Toys made from natural materials Wooden Toys, Toys made from natural materials
Witoys Korea D-12 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys
Wizhead Inc USA C-19 Model Construction, Hobbies Model Construction, Hobbies
Xtronaut Enterprises, Inc. USA D-14 Games, Books, Learning and Experimenting, Multimedia Games, Books, Learning and Experimenting, Multimedia
Zen Magnets LLC USA C-42 Technical Toys, Educational Toys, Action Toys Technical Toys, Educational Toys, Action Toys

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