Spielwarenmesse: Trends & novelties of the toy industry

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Trends & novelties

You won’t find a more convenient venue to uncover trends and innovations than the toy fair Spielwarenmesse®. In the product worlds in Hall 3A, you benefit from a compact market overview of new products, award-winning toys, current industry trends and fresh start-ups.


Trends, new products and know-how all in a single location

Discover the latest worldwide trends in the toy sector as uncovered by our own international TrendCommittee, and enjoy product presentations of innovations from the toy industry, live campaigns and free-of-charge talks. Across a space of around 1,000 m², visitors can look forward to benefitting from countless impulses and sources of inspiration in the Trend Gallery in Hall 3A.

Toy trends 2020

Be excited to learn about the toy trends 2020 Toys for Future, Digital goes Physical and Be You!, which were collected worldwide by our TrendCommittee for you.

Toy Trend 2020 Toys for Future
Toy Trend 2020 Digital goes Physical
Toy Trend 2020 Be You!


The price for toy innovations

The ToyAward is presented annually to new products at the fair that stand out from the other products due to their degree of innovation, product concept, creativity and playing idea, and demonstrate the achievements of the industry. This quality label is an excellent ordering and buying guide for the trade and consumers.

These are the nominees of the ToyAward 2020

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Innovation made in Germany

Young German companies

At the Spielwarenmesse® 2020 visitors can see innovative products of aspiring German companies at hall 3A. Whether toy apps for children, classic wooden toys or specific model components – there are many new ideas for assembling the range.

The pavilion is sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).

Find a list of all young German companies exhibiting at the Spielwarenmesse® 2020 in hall 3A in the Online-Catalogue.

New Exhibitor Center

All new exhibitors in one place

New Exhibitor Center (NEC)You are searching for new, innovative toy manufacturers? Several toy companies arranged by product groups exhibit for the first time at Spielwarenmesse® in the New Exhibitor Center (NEC) in hall 3A. Many new ideas for your assortment are waiting for you.

In order to support your general search for new exhibitors, those first-time exhibitors located in the New Exhibitor Center plus all all other new exhibitors can be identified by the designation "NEW", both in the Online Catalogue and at the Spielwarenmesse®.


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Stay informed with trends and developments of the toy market. Register for one of our newsletter.