Kickoff for the Toy Industry

The Podcast is only available in german.
The World Cup brings excitement, hype, and plenty to talk about – and that’s exactly what Marco and Selina dive into in the latest podcast episode. The focus is mainly on licensing in the toy and licensing industry: why major sporting events give the market such a boost, how brands benefit from global enthusiasm, and why fan products have long become much more than just merchandise. The episode also takes a closer look at the Japanese toy market and explores why Japan is considered such a creative trendsetter for the industry. What makes the market there so unique – and which trends could soon make their way over to us?