Burger King and emoji launch collectibles across the Nordics
Burger King is introducing a new collectible premium series for Junior Meals across the Nordic region: six domino sets featuring a colorful cast of emoji brand characters, including a special appearance by the Burger King King reimagined in the distinctive emoji brand style.
Family gameplay and playful designs
The new collection combines classic family gameplay with the expressive and universally recognizable world of the emoji brand. Each domino set introduces children to different emoji brand characters and playful designs, encouraging families to collect all six editions while enjoying a timeless game together.
Exclusive emoji brand-style version of the Burger King King
A highlight of the promotion is the exclusive emoji brand-style version of the Burger King King, specially created for the campaign. By transforming Burger King’s iconic mascot into an emoji brand character, the collaboration creates a unique bridge between two globally recognized brands and offers fans an exclusive collectible experience.
Commitment to more sustainable children’s premiums
Developed in partnership with Toy Promotion Scandinavia and the emoji company, the promotion also reflects a commitment to more sustainable children’s premiums through products designed for repeated use and long-lasting play value.
“At Burger King, we are always looking for new ways to create memorable experiences for families visiting our restaurants,” said Nicole Reyes Meyer, Brand Manager. “The emoji brand Domino Collection combines collectability, creativity and classic gameplay in a format that children can enjoy again and again.”
The six collectible domino sets will be available for a limited time with Burger King Junior Meals at participating restaurants throughout the Nordic region, while stocks last.