Industry Groups call for harmonised and flexible EU Packaging labelling rules
A coalition of European consumer goods manufacturing associations has called on the European Commission and EU Member States to adopt a pragmatic and harmonised approach to future packaging labelling requirements in order to protect the Single Market and maintain industry competitiveness.
Joint statement
In a joint statement published in June 2026, the organisations argue that growing volumes of mandatory packaging information, combined with differing national requirements, are creating barriers to the free movement of goods within the European Union. They warn that fragmented labelling rules increase costs, generate unnecessary waste, and create operational challenges for manufacturers selling products across multiple markets.
Harmonised system based on text-free pictograms
The associations support a harmonised system based on text-free pictograms that can be adapted to packaging designs through achromatic or monochromatic formats. They also advocate for digital labelling solutions, such as QR codes and Digital Product Passports, to complement or replace certain physical labelling requirements. According to the statement, such an approach would help consumers identify and sort packaging correctly while reducing complexity for businesses.
Concerns: possibility of additional burdens
The groups express concerns that the implementation of harmonised labels under the Packaging and Packaging Waste Regulation (PPWR) could create additional burdens if mandatory text and colour requirements are imposed. They estimate that additional colour requirements alone could increase packaging costs by as much as 30 percent, resulting in millions of euros in additional annual expenses for individual companies.
Repeal existing national labelling requirements
The statement also calls on Member States to repeal existing national labelling requirements once the new PPWR labels are adopted. The signatories argue that aligning implementation timelines would allow companies to consolidate packaging updates, reducing costs and administrative burdens while ensuring effective consumer communication.
The organisations conclude by urging policymakers to adopt a labelling framework that balances clear consumer information with flexibility and cost efficiency for manufacturers operating across the European market.