Mattel expands UNO Social Clubs globally following successful launch
Mattel has announced the global expansion of UNO Social Clubs following the success of the inaugural events held last year. The initiative will include a five-city U.S. tour and expansion to nine international locations, offering fans opportunities to connect through gameplay, friendly competition, and social experiences.
Strong fan enthusiasm
According to Mattel, the popularity of the first events and strong fan enthusiasm have driven the expansion. The company views UNO Social Clubs as a way to bring people together through play and create new experiences for fans of the brand.
U.S. tour will begin on July 1
The U.S. tour will begin on July 1 in Philadelphia and continue with events in Brooklyn, Miami, Houston, and Los Angeles throughout the summer. Each location will host UNO-themed events focused on gameplay, social interaction, and entertainment.
In addition to the U.S. tour, UNO will launch its first global tour with events in Barcelona, Berlin, London, Mexico City, Paris, Rio de Janeiro, Sydney, Tokyo, and Toronto.
Each UNO Social Club will feature classic UNO gameplay, as well as local DJs and MCs to provide a city-specific atmosphere. Attendees will also have opportunities to win exclusive prizes, including branded merchandise and UNO product packs.