Moose Games and Beast Industries launch first-ever MrBeast board game
Moose Games and Beast Industries have announced the launch of MrBeast: The Ultimate Game, the first board game inspired by the high-stakes challenges popularized by YouTube creator Jimmy Donaldson, known as MrBeast.
Fast-paced party game
Designed as a fast-paced party game, the title aims to recreate the competitive atmosphere of MrBeast’s videos and digital content. Players take part in a series of challenges, duels and party activities while collecting “Beast Bucks” and completing secret side quests. The game is intended for players aged 10 and older and carries a suggested retail price of $24.99.
Developed in close collaboration
According to Moose Games, the product was developed in close collaboration with Beast Industries to reflect the unpredictability, humor and competitive energy associated with MrBeast’s content. Beast Industries described the board game as an extension of the MrBeast brand, translating the creator’s challenges into an interactive experience for families and fans.
The release builds on an existing partnership between Moose Toys and MrBeast that began in 2024 with the launch of the MrBeast Lab collectibles and action figure line. The collaboration later expanded with the introduction of animated short-form content on the Beast Animations YouTube channel.
Continued growth of the MrBeast brand
The announcement also highlights the continued growth of the MrBeast brand. Donaldson’s Prime Video series Beast Games became the platform’s most-watched unscripted series following its debut season, while his broader business portfolio includes consumer products, entertainment ventures and philanthropic initiatives.
The companies said the new board game is intended to bring the excitement and competition of MrBeast’s content into homes through a shared group gaming experience.