The Toy Association launches annual Summer Safety campaign
The Toy Association has launched its annual Summer Safety Campaign to promote safe, active outdoor play and informed toy purchasing during the summer season. The campaign runs through August and aims to support parents and caregivers with practical safety guidance as children engage in more outdoor play activities.
Weekly toy safety tips
As part of the initiative, The Toy Association will share weekly toy safety tips from PlaySafe.org across its social media channels. These tips encourage families to supervise children during play, select age-appropriate toys, and follow general safety best practices to reduce risks during summer activities.
Importance of buying toys from verified sellers
The campaign also emphasizes the importance of buying toys from reputable and verified sellers that comply with established U.S. toy safety standards and testing requirements. In addition, the Association is encouraging the broader toy industry to support the campaign by sharing official materials using the hashtag #PlaySafe, including resources such as the “Tips for Warm Weather Fun” infographic.
Beyond the seasonal campaign, The Toy Association continues to provide year-round toy safety information and educational resources through PlaySafe.org, which serves as a central hub for consumer guidance on safe play.
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