TikTok Shop: Hype or opportunity? Svenya Scholl analyzes trends, risks, and potential for the toy industry at the Toy Business Forum 2026.
Kidults love blind box collectible figures. Ratna Sita Handayani from Euromonitor International analyzes the opportunities of the cute economy.
Theresa Schleicher highlighted at the Toy Business Forum how companies can respond to developments in the toy industry.
Toy trends for 2026 are caught between the conflicting forces of artificial intelligence and contemplative craftsmanship. Trend expert Reyne Rice…
Experience the 2026 Spielwarenmesse up close with Spielwarenmesse TV! Our team from Nuremberg presents the most exciting innovations, exclusive…
Stefan Will presents how to captivate kidults through events, exclusive products and interactive experiences – and strategically boost your sales.
Lisa Lan Anja demonstrates how companies in the toy industry can strategically increase their reach and brand presence through social media.
Frank Rehme shows how new technologies and store concepts from New York are transforming retail and the shopping experience.
Daniel Pflieger uses gamification to create engaging brand experiences.
With a focus on a often overlooked target group, Carol Rapp and Robin de Cleur show the potential that lies in game-loving adults.
Dennis Book explains how Thalia uses creative shop concepts and an omnichannel strategy to transform shopping into a special leisure experience.
Ömer Atiker talks about artificial intelligence with exciting insights, interesting facts and humorous anecdotes.
