Spielwarenmesse: Technical, educational and action toys

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Technical Toys, Educational Toys, Action Toys

The most extensive product group at Spielwarenmesse® brings together big brands as well as innovative new exhibitors from all parts of the world. Including construction kits and system toys for role playing, all market leaders in this product area regularly exhibit at the Spielwarenmesse®.

“The Spielwarenmesse is a must, I have been attending it every year since 1963 already. This is where I see the latest trends – and the best thing is that I can see and experience all innovations from brandname and mass producers by attending the one fair.”
Renato Casagrande, CEO, Leluliike Casagrande AG, visitor from Finland
“The Spielwarenmesse is the leading international trade fair and is thus the ideal platform for customer acquisition and maintenance as well as the presentation of new products.”
Marcus Keller, CEO fischertechnik GmbH, exhibitor from Germany

You can discover

In this product group you will find

  • Technical Toys

Play vehicles; Metal toys; Plastic toys; Building and construction toys; Battery-powered vehicles; Other technical toys

  • Educational Toys

Educational toys; Teaching toys; Knowledge games; Optical toys; Musical toys/instruments; Clocks and watches; Playmats; Therapeutic and push toys; Toys for people with special needs; Other educational toys

  • Action Toys

Play and action figures; Model figures (e.g. Indians, knights, animals) and accessories; Theme worlds (castles, circuses, farmyards, etc.); Buildings (garages, car parks, etc.); Soap bubble toys; Edible plasticine; Other action toys

License articles, sustainable toys and toys for people with special needs complete the product portfolio. 

The Technical Toys, Educational Toys, Action Toys product group is located in halls 4, 5 and 6.

Spielwarenmesse hall plan toy fair Nuremberg

With more than 1 million products, including around 120,000 new toys, the Spielwarenmesse® offers a unique product variety. Read in the ToyMagazine which trends and innovations are emerging in the product group Technical Toys, Educational Toys, Action Toys.

Technical toys

The technical toys product group is extremely multifaceted with its wide range of toys. Building and construction sets, marble runs and metal toys span a broad field together.

Educational toys

Children improve their understanding of their environment through toys. Parents looking to help their children to develop their abilities even more effectively and purposefully often turn first to educational and technical toys. Such toys are usually adapted for different age groups and, for example, are made easier for smaller children to understand or more complex and demanding for older kids. With stable growth prospects in the global market, this group can position itself broadly and internationally.

Action toys

Collectibles go down a treat with film fans, while our ever-growing need to express ourselves and externalise our attitudes and preferences can also be seen in the sale of collectible figures. For various licences such as the Lord of the Rings and Harry Potter, there are figures big and small for enthusiastic fans.

Gallery: Technical Toys, Educational Toys, Action Toys

Contact for new exhibitors:

Sabrina Endres

+49 911 99813-10

Contact for returning exhibitors:

Niklas Renner

+49 911 99813-57


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