Spielwarenmesse: ToyCity Nuremberg

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ToyCity Nuremberg

Nuremberg and toys are two terms that are inseparably connected with each other. The ToyCity has established a tradition in the centre of the Nuremberg Metropolitan Region, which thanks to the well-known production facilities in the region and the toy fair still plays a key role in the toy industry today. Get informed about special events in Nuremberg and other highlights during the toy fair.

The best addresses in Nuremberg

The creative dynamic of the Spielwarenmesse® inspires the entire city – and also Nuremberg's bartenders. Every year the best bars in Nuremberg compete against each other to mix the ToyCocktail for Spielwarenmesse®. The ToyCocktail competition is organized by Spielwarenmesse eG together with Nuremberg’s bar community. All the bars taking part serve the winning cocktail "Cheescake Toy Margarita" during Spielwarenmesse® 2017 and certainly their own favourites on request. Cheers!

Our bar tips

Whether you prefer international dishes or like trying out local specialities, you will find a wide choice of restaurants in the city centre. Relax after a long day at the fair with a tasty dinner, a glass of wine or a cool beer, and enjoy the hospitality of Nuremberg’s restaurants.

Our restaurant tips

Did you know that Nuremberg has the longest pedestrian district in Europe? The 5.5 kilometre long pedestrian district alone has approx. 400 shops and restaurants, and there armore than 600 in the whole of the old town quarter.

150 city centre traders have joined forces to form the Association “Erlebnis Nürnberg” (Experience Nuremberg) to promote active city centre marketing. One major concern is the maintenance of a balanced mix of shops comprising family firms, old-established firms, retail chains and luxury brands outlets.

Almost a must for every visitor to Nuremberg is the castle quarter with small shops mostly managed by the owners. This is why we advise all Nuremberg visitors: Enjoy the Nuremberg Experience; combine a discovery tour with city shopping! 

Highlights of the ToyCity

Nuremberg's old town offers a variety of interesting places with regard to toys. Dollhouses and tin toys as well as wooden toys and teddy bears enchant you on the toy way through the historical Nuremberg. We put together a route for you to explore toy museums, toy retailers and doll doctors and to find many toy treasures. 

Many well-known companies like Zapf Creation and playmobil preserve the heritage of the rich tradition of toy manufacture along the German road of toys. Many of them have their own factory sales outlet for their customers. There are also many small and large toy shops available for a long shopping spree. 

More information can be found on www.spielzeugstrasse.de

Nuremberg has accommodated Europe’s biggest treasure chest of games, the German games archive, since it moved in May 2010. The collection contains over 30,000 games, a library with some 7,000 volumes and the legacy of famous game designers like Alex Randolph and Peter Pallat.

Read more on the games archive's website.

The city of Nuremberg has a worldwide reputation for toys. The toy museum located in the heart of the old town quarter of Nuremberg is part of this rich cultural heritage. The varied programme of events and exhibitions ensures that everyone acquires a taste for toys here.

You can obtain an initial impression on the toy museum's website.

The toy collection in the Germanisches Nationalmuseum includes about 20,000 objects. The centerpiece of the collection comprises the four large Nuremberg dolls’ houses from the 17th century and the unique collection of historical paper theatres. The museum also possesses boy’s and girl’s toys, optical toys and toys from the age of reform in the early 20th century.

Learn more on www.gnm.de

City Events during the Spielwarenmesse®

During Spielwarenmesse® 2017 a varied toy program was offered in the city center of Nuremberg, too. Not only toys fans could participate in numerous events in several stations.

On the trail of Nuremberg's toy history

Discovery tour through the "Toy City"

Nuremberg has been regarded as the "City of Toys" since the Middle Ages. This tradition dates back a long time, even before the very first Spielwarenmesse® in 1950. Far beyond the national borders, Nuremberg was renowned for model railways, tin toys and shops, which many traditional companies produced here. Embark on a roughly ninety minute tour of discovery with guide Gabriele Stauss and hear the exciting stories of the most important places of Nuremberg, the "City of Toys".

Guided tours:

  • Friday, 3 Feb 2017 as of 6 pm
  • Sunday, 5 Feb 2017 as of 3 pm

Meeting point: At the Handwerkerhof in front of the entrance of Hotel Victoria, Königstrasse 80, 90402 Nuremberg

Participation is free of charge. Registration is requested: gabi.stauss@staussevents.de

The check for board and card games

The Nuremberg Games Festival invites you to play along at the Spielwarenmesse®. For more than 30 years now, new products at the trade fair, a games bar with more than 800 card and board games, workshops and tournaments have offered everyone limitless pleasure. On the occasion of this anniversary, there is a themed table called "The Best of 30 Years of the Games Festival", with favourite games to try out. In the "Escape the Room" game, a race against time begins for five participants every time: trapped in a room, they have exactly one hour to escape with the aid of logic and imagination. On Saturday, participants can play until dawn. During this long night of game-playing, fans can really get their money's worth.

  • Friday, 3 Feb 2017 2.00 – 11.00 pm
  • Saturday, 4 Feb 2017 1.00 pm to dawn
  • Sunday, 5 Feb 2017 1.00 – 10.00 pm
  • Monday, 6 Feb 2017 2.00 – 6.00 pm

Venue: Haus eckstein

Burgstr. 1-3,
90403 Nuremberg,

nearest underground station U1/U11: Lorenzkirche


The games club ALI BABA Spieleclub e.V., the Nuremberg City German Catholic Youth Federation, the Nuremberg German Games Archive, the Evangelical Youth Nuremberg, Nuremberg’s Youth Welfare Office, the Old City Team of the Youth Office, the youth, children and cultural establishment Quibble, Nuremberg’s Catholic youth centre Katholische Jugendstellen Nbg. and Nuremberg City Youth Council KJR Nürnberg-Stadt are organising the Nuremberg Games Festival.

Meeting point: showcase in Eckstein

  • Saturday, 4 Feb 2017 at 4 pm
  • Monday, 6 Feb 2017 at 4 pm


Everyone is playing! südpunkt TIPP-KICK® city championship in Nuremberg 2017

The popular classic game of TIPP-KICK® will be played against everyone in two-a-side teams, according to official TIPP-KICK® rules. All players will receive a certificate of participation and the three best-placed players will be awarded medals. For winners ranked 1 to 10, there are great prices to win. To pass the time and do some training, you can test your skills at the TIPP-KICK® goal wall. südpunkt's bistro will provide the right kind of food to help keep your nerves steady.

Saturday, 4 Feb 2017, from 2:00 pm to 7:00 pm

Free entrance, no need to register in advance

Venue: südpunkt

Pillenreuther Straße 147
90459 Nuremberg
Room e.17

For more information:


Fantastic games and where to find them

Under the motto of "Mainstream Fantasy", UltraComix, one of the biggest European specialist shops for comics, fantasy and games in the heart of the city of Nuremberg, shows that the fantasy sector is no longer just a marginal cultural trend. On Saturday, 4 February, UltraComix will be launching its sneak preview of the Yu-Gi-Oh! collector's card game with around 75 players. Artist Susanne Habermann will be on site to draw portraits and to help develop role-playing characters. Besides a painting and craft workshop for tabletop figures, there will also be introductions to live role-playing games as well as presentations of fantasy games such as "Game of Thrones", "The Legends of Andor", "The Lord of the Rings" and many, many more.

Saturday, 4 Feb 2017

Event: "Mainstream Fantasy", during opening hours

Opening hours

  • Monday to Friday from 10.30 am to 7.30 pm
  • Saturday 10.00 am – 6.00 pm

Venue: Ultra Comix

Vordere Sterngasse 2, 90402 Nuremberg
Nearest underground train station U1/U11: Lorenzkirche

With drums and trumpets!

Toy instruments were and are being manufactured for children in Nuremberg. In its special exhibition entitled "With drums and trumpets! Toy instruments from Nuremberg and the world", the Toy Museum shows just what is so special about such toys with the aid of a colourful variety of toy instruments from 400 BC to 2000 AD. You can even make music with some of the instruments. Trying them out is all part of the fun: rattles and drums, violins, flutes and pianos – from large to small, they can all be used to produce a sound.

The permanent exhibition of the world-famous Toy Museum that covers an area of 1,400 m² shows the treasures of many generations of children. The extraordinary exhibits range from historical toys such as toy shops, tin figures, traditional wood and metal toys and a model railway system to the contemporary and latest toys made by Lego or Playmobil.

Opening hours during the Spielwarenmesse®:

  • Tuesday to Thursday from 10.00 am to 5.00 pm
  • Friday, Saturday, Sunday from 10.00 am to 9.00 pm

Venue: Toy Museum
Karlstraße 13-15,
90403 Nuremberg,

Nearest underground station U1/U11: Lorenzkirche

Program to learn about St. Lorenz church

Listening, seeing and experiencing – the more than 700-year-old Gothic church of St Lorenz opens its doors and invites you to enjoy music and silence, prayer and singing, contemplation and reflection. An impressive mood develops when one of the greatest organs in the world rings or the 16 bells, some of which date back to the 14th century, toll.

Thursday, 2 Feb 2017

  • 6.30 pm; Evening service with Communion
  • 7.10 pm; Organ music (following the service, approx. 20 min)
  • 7.30 pm; Guided tour of St Lorenz Church (German & English)

Friday, 3 Feb 2017

  • 5:00 pm; Short prayer service, 1
  • 7:00 pm; Motet with the Windsbach Boys Choir

Saturday, 4 Feb 2017

  • among other times 2:00 pm – 4:00 pm; hourly guided tours (G/E),
  • 4:30 pm; Organ music (30 minutes)

Sunday, 5 Feb 2017

  • 10:00 am; Main church service with Communion
  • 11:30 am; Church service with sermon
  • 2:00 pm; Guided tour (German)

Venue: St Lorenz

Lorenzer Platz 1,
90402 Nuremberg

Nearest underground train station U1/U11: Lorenzkirche

The complete programme can be found here: www.lorenzkirche.de

ToyCity Partner


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