Next Spielwarenmesse: 2 – 6 FEBRUARY 2027

Join the world's largest trade fair for toys!

Register as an exhibitor now!

Next Spielwarenmesse: 2 – 6 FEBRUARY 2027

Join the world's largest trade fair for toys!

Register as an exhibitor now!

Welcome to the heart of the toy industry

Experience the Spirit of Play in Nuremberg from 2 – 6 Feb 2027

Spielwarenmesse TV

Spielwarenmesse TV offers videos about the Spielwarenmesse. Here you will find exclusive interviews with experts, exciting insights into the latest toy trends, reports from the fair and background information on innovations and industry topics. Whether new products, highlights or industry voices - the hosts Rob and Jenny ask the questions.

Spielwarenmesse Program

Your participation opportunities at Spielwarenmesse 2027

Take advantage of the largest B2B platform in the toy industry to expand your network and open up new markets.

Register as exhibitor now

Register as exhibitor now

Fair profile

Information for exhibitors

Here you will always find all the important information you need to optimally prepare and successfully organise your trade fair participation. All content is constantly updated and expanded by us.

Our focus topics

Product groups

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Exhibitors 2026

All news at a glance

365 days a year topics, trends and insights from the world of play in the toy magazine.

To the overview

The Forgotten Consumer

Older adults are overlooked by the toy industry, yet games tailored to their needs promote cognitive function, social connection and healthy ageing.

ToyHistory: Toy Making Cities in Germany

The toy industry celebrated the 75th anniversary of the Spielwarenmesse in 2026. The ToyHistory series explores the origins of the trade fair.

ToyHistory: Toy-making regions in Germany

The 75th anniversary, celebrated in 2026, causes Spielwarenmesse to reflect on its origins. Let’s focus on two toy-making regions in Germany.

And The Winner is…

Discover the top board games of 2026, as selected by Peter Neugebauer in the Spirit of Play online magazine.

Locomotives and trains made of glass, brass and gold

Site & Halls

Plan your stay

FAQ – Frequently Asked Questions